FUT Birthday Anniversary Celebration was first introduced by Electronic Arts in FIFA 14 and since then, it has been one of the best FIFA promotions. It was created to celebrate the success of the FIFA Ultimate Team game mode. This event is released every year in late March and lasts for about a week. During FUT Birthday week, great offers are shared with the FIFA fans.

Electronic Arts gives away free packs for all FUT players, one untradeable pack per each day, which can be claimed on the PC, console, Web app or Companion App. A very special tournament (online and single player) is also usually released this campaign, featuring low entry requirements and ever-increasing rewards. As usual in this occasions, Happy Hours are released several times a day. The FUT Anniversary may also includes player’s international positions releases, giving to fans the chance of playing with their favourite players in their national team positions.