FIFA Black Friday, which takes place in December on the day following Thanksgiving in the United States, is the day regarded as the beginning of the Christmas shopping season. In this day, the prices are lower making it the one with more sales in the year. As usual, Electronic Arts do not miss this chance to boost their sales and releases a variety of happy hour pack offers in the FUT store for FIFA Black Friday, increased chances to pull specific cards and new featured FIFA tournaments.
These offers include all day promotional packs and lightning Rounds. Lightning Rounds are new rounds of happy hours every hour in which promo packs are available on the store until they run out – first come, first served. Two weeks prior to this the FIFA Ultimate Team transfer market usually starts experiences a market crash as the supply of players hugely increases due to FUT United. This is the result of a huge number of pack openings.