FIFA 23 Ambassadors are known players used by EA to promote their game.
FIFA 23 Ambassadors

FIFA Ambasssadors

An Ambassador is a very popular footballer who promotes FIFA in the game and real life. Ambassadors images feature on FUT pack covers, game mode screens, FIFA marketing campaigns and eventually on the FIFA cover.

Generally speaking, the concept of FIFA ambassadors started when regional covers were introduced featuring popular players of those regions. In FIFA 17, Electronic Arts started to invite a short selection of players to promote their game globally, something that has happening since then every year.

Usually, each FIFA features from 3 to 12 ambassadors, including hot prospects, women, and former players. They are hierarchically organized into three tiers:

  • Main Ambassador
    The cover star who also features in the main game screens and most important FIFA marketing campaigns;
  • Tier 1 Ambassador
    Very popular player who features in game mode screens, FUT pack covers and several FIFA marketing campaigns;
  • Tier 2 Ambassador
    A popular player who may feature in some game screens and a few FIFA marketing campaigns;
Talents and Influencers are two other categories who also use their image to promote the game but at a lower scale, not being considered FIFA ambassadors.

FUT Ambassador Player Pick

Those who pre-order FIFA 23 will receive several goodies, including a free FUT Ambassador Player Pick. This offer was introduced in FIFA 21 but instead of a PP, it was a loan item.

Basically, when you start the full game for the first time, you receive a player pick with 3 selections and you have to pick one. Each selection is a FIFA 23 Ambassador from tier 1 that can be used on your FUT squad up to three matches.

In FIFA 21, the player picks were Håland, João Félix, and Trent Alexander-Arnold, while in FIFA 22, the options were David Alaba, Heung-Min Son, and Phil Foden.

Frequently Asked Questions
An Ambassador is a very popular player used by EA to promote their game. Ambassadors’ images feature on FUT pack covers, game mode screens, FIFA marketing campaigns and eventually on the FIFA cover.
The complete list of FIFA 23 ambassadors is published on this page.
Usually, each FIFA features from 3 to 13 ambassadors. It may include former players.
The first ambassadors are announced in mid-July when the new title is revealed.
A special package is crafted as a gift to FIFA 23 ambassadors and influencers. They receive this gift one week before the game release as a thank you and appreciation for their dedication and passion. Each case contains a PlayStation console with the FIFA pre-installed game and an Ultimate Team Kit.
These are the main three:

  • Ambassadors
    Players who were chosen to promote the game on FUT pack covers, game mode screens and FIFA marketing campaigns. At least one of these players features on the cover.

  • Talents
    Other players can also promote the game in their social networks or other types of partnerships but don’t represent the game by itself.

  • Influencers
    Soundtrack artists or social network stars with who EA celebrates a partnership to use their image to promote the game.
Taking FIFA 20 as example:

  • Talents
    Raheem Sterling, Kaká, Wissam Ben Yedder, Marta, Neymar Jr, Kai Havertz, Houssem Aouar, João Félix, Krzysztof Piatek, Lisa Zimouche;

  • Influencers
    Trevor Noah, J Balvin, Loyle Carner, Maluma, Major Lazer, Sofi Tukker.
It is one of the offers for pre-orders. You receive a player pick with three selections, and you have to pick one. Each selection is a FIFA 23 Ambassador loan item (3 matches).
FIFA 23 Ambassadors

FIFA 23 Ambassadors

Mbappé and Kerr are the main ambassadors. Some players remain from last year as tier 1 and tier 2 ambassadors.
FIFA 23 Ambassadors - Kylian Mbappé

Main Ambassador

France Kylian Mbappé

Golden Boot. Goal of the Season. PFA Players’ Player of the Year. And now, the cover of FIFA 23. Sam Kerr etched her name into the history books this year—and just about everywhere else—as she volleyed Chelsea to a dramatic league title from 25-yards out.
FIFA 23 Ambassadors - Sam Kerr

Main Ambassador

Australia Sam Kerr

Sam Kerr, who collected the WSL Golden Boot for her second consecutive season and helped Chelsea win the FA Cup title with a game-winning goal scored in extra time, is the first woman to feature on the global cover of a FIFA videogame.
FIFA 23 Ambassadors - Vinícius Jr

Tier 1

Brazil Vinícius Jr

Vini is the joy of football personified. He’s a bolt of lightning down the wing. He’s a samba step at the corner flag. He’s a tireless trainer, a selfless playmaker, a humble champion. We’ve seen iconic Brazilian wingers before. But as he calmly slotted the ball past Alisson to once again lift Real Madrid to UEFA Champions League glory, he made a statement to the world—there’s nobody like Vini.
FIFA 23 Ambassadors - Alphonso Davies

Tier 1

Canada Alphonso Davies

Alphonso Davies put Canada back on the map in 2021. His electrifying CONCACAF qualifying campaign shot them straight to the top of the table and into their first World Cup in 36 years. He has laid claim to the whole left side of the pitch, burning past defenders for his country and stopping them in their tracks for his club. There’s no footrace Phonzie will shy away from and no occasion he isn’t ready for.
FIFA 23 Ambassadors - Heung-Min Son

Tier 1

South Korea Heung-Min Son

Son establishes a new ceiling every season, elevating from club cult hero and a national team icon to UEFA Champions League contender and Premier League Golden Boot holder. Sonny takes a picture every time he scores so he can remember each moment forever. That’s 24 world-class memories for Spurs fans—from last year alone.
FIFA 23 Ambassadors - Jack Grealish

Tier 2

England Jack Grealish

With his socks bunched superstitiously around his ankles and his hair majestically waving in the breeze, Grealish hoisted his first Premier League title in his inaugural season in Manchester. The silky Cityzen fit right into the attacking rotation this year, gliding past defenders and creating chances for his teammates.
FIFA 23 Ambassadors - Jude Bellingham

Tier 2

England Jude Bellingham

The legend of Jude Bellingham continues. At just 19 years old, he’s one of the youngest players to ever be named to the Bundesliga Team of the Season. Bellingham has treated the Yellow Wall to driving runs and relentless pressing all year long. He’s composed beyond his years, effortless on the ball, and driven to be the best player in every game. And he’s just getting started.
FIFA 23 Ambassadors - Van Dijk

Tier 2

Netherlands Virgil Van Dijk

Nothing gets past Virgil. His composure, grace, and strength are already the stuff of Liverpudlian folklore. The towering Dutchman calms teammates and terrifies opponents. He’s in the way of every shot, in every attacker’s nightmares, and in every competitive final in club football. And this year, he has the Netherlands back in the World Cup.
FIFA 23 Ambassadors - Kai Havertz

Tier 2

Germany Kai Havertz

Kai Havertz’s best position is on the pitch. No matter where he’s been deployed for Chelsea, he’s found the net—14 goals in all competitions last season. Even without the number 9 on his back, he’s become the focal point for Chelsea’s attack, with an incredible intuition for where to be and how to get others involved. He’s soft-spoken and relaxed and often underestimated as a result. Until, of course, he puts the ball in the back of your net.
FIFA 23 Ambassadors - Christian Pulisic

Tier 2

USA Christian Pulisic

“Captain America” had a marquee year in red, white, and blue. His cold-blooded extra time penalty led the USMNT to the first ever CONCACAF Nations League title, and his classy hat trick against Panama all but confirmed the US’s place on the world stage this November. Every year, Pulisic has proven that he can get the job done with a defender on his back. This year, he’s shown that he can do it with a nation’s hopes on his shoulders.
FIFA 23 Ambassadors - João Félix

Tier 2

Portugal João Félix

Two words describe an Atlético de Madrid Player of the Season: relentless and clinical. Or this season: João Félix. The hard-working starlet was as tidy as he was tireless this campaign, an unrelenting force and a magnet for the spectacular. And after recording his second straight double-digit goal tally, Félix is well on his way to writing his own story. The tale of a new Portuguese forward in Madrid.
FIFA 23 Ambassadors - Pedri

Tier 2

Portugal Pedri

It was not a good season for FC Barcelona but the fans can recognize the talent. Despite playing just 22 games last season, they have voted Pedri as their best player. The Spanish midfielder scored the best goal of the season in the Spanish main league.
FIFA 23 Ambassadors - Federico Valverde

Tier 2

Portugal Federico Valverde

At 23 years of age, Federico Valverde has become the latest talent to emerge from the small South American country of Uruguay and establish himself on the world stage.
FIFA 23 Ambassadors - Dušan Vlahovic

Tier 2

Serbia Dušan Vlahovic

Top young and famous players are the best candidates to be ambassadors. It’s the case of Vlahovic, an actual goal machine.
FIFA 23 Ambassadors - Macario

Tier 2

USA Catarina Macario

Macario has soared to stardom in just her first full season as a professional. The Brazilian-American attacker helped OL Féminin return to their perch atop Europe, scoring the trophy-clinching goal in a dominant final performance. Back home, she lifted the SheBelieves Cup as the MVP of the tournament in only her second competitive tournament with the USWNT.
FIFA 23 Ambassadors - Chloe Kerry

Tier 2

England Chloe Kerry

Chloe Kelly is back. Her first international goal as a senior Lioness earlier this summer announced her return to form, bidding farewell to a year of hard work and recovery and hello to a new era of health and scoring. Expect Kelly to make up for lost time with England and Manchester City this year.